NBC will have a machine ready to normalize him. Morning Joe host Joe Scarborough is cozying up to Trump, the network is literally paying Trump through Celebrity Apprentice, and MSNBC is reportedlyin talks to hire Greta Van Susteren, normalization effort at NBC begins at the top.
MSNBC’s prime-time voices like Chris Hayes, Rachel Maddow, and Lawrence O’Donnell are resisting efforts to normalize Trump. But it’s unclear whether they can win that fight with the leading voices at MSNBC and NBC News pushing the other way.
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