Short Term… Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population. With an additional billion internet users projected to come online in the coming years, Visual Capitalist’s Aran Ali notes that it’s possible that the social media universe could expand even further. How the Networks Stack Up To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs)—an industry metric widely used to gauge the success of these platforms. Here’s a closer look at individual social platforms, and their trials and tribulations: Facebook To put it mildly, Facebook has had its hands full. A flurry of companies are boycotting Facebook’s ads, while the platform struggles to fend off the spread of misinformation. Yet, its stock price continues to advance to new highs while