Everyday Americans Are Being Forced to Face “Real Hardships” Due to Inflation, According to a New Report From the Pew Research Center’s Center for the Study of Inflation.$10 Toothpaste & $6 Gas

HNewsWire- As inflation surges to multi-decade highs, consumer goods corporations are hiking prices on 'basic daily' products for Americans. American giant Colgate-Palmolive just introduced a new pricey toothpaste range, according to Reuters.

CEO Noel Wallace said last week that Colgate-new Palmolive's Optic White Pro Series toothpaste was "essential" to the company's pricing power. A 10-dollar bottle of premium toothpaste with a capacity of three ounces will be available.

It's worth noting that the average price of popular toothpaste brands in 2019 ranged from $4 to $6 on Statista's website, with a 2-pack costing roughly $10-12 on camelcamelcamel.com last year...

Due to growing raw material costs, labor shortages, and freight rates, consumer products businesses raised prices last year. Consumer mood has fallen to an eleven-year low as a result of rising costs. However, politicians and consumer advocacy organizations are examining consumer goods corporations for jacking up prices to boost profits and return money to shareholders.

On "nearly every thing customers buy," said U.S. Representative David Cicilline, who has introduced antitrust legislation aimed at lowering costs. "

Those difficulties they're inflicting are genuine." According to Cicilline, "people are removing items from their shopping carts because they are finding them to be too costly.

Many businesses are boosting prices, not just those in the consumer products industry. This is also being done by big box stores like Walmart and Target.

Procter & Gamble, Kraft Heinz, Kroger, and Walmart are all under investigation by the Federal Trade Commission for allegedly driving up costs.

Claims of price rises, excessive costs, and dividends to shareholders have been made by Cicilline in a statement to Reuters. In the previous year, Colgate raised its share repurchases by over 50 percent.

For Wallace, price increases are a "critical capacity" for generating profit and expanding the company.

Ahead of the midterm elections, the White House is actively scrutinizing corporations for unreasonable pricing rises. On Tuesday, Vice President Biden addressed the administration's concerns about inflation in his State of the Union speech.

The vice president stated, "Too many families are struggling to pay their obligations." Because of inflation, they're losing out on what they would have otherwise gained." It's clear to me now. As a result, bringing down pricing is one of my primary priorities.

So, if $10 toothpaste is too much for you. Ukraine's political turmoil is causing global commodity markets to rise beyond $120 a barrel, which means the national average price of gasoline in the United States might soon reach $4-6 per gallon.

Democrats are in a state of panic because they are unable to rein in inflation in time for the November elections. What's next, pricing controls?